Curiosity is swirling around what Taylor-Con is after Taylor Swift’s trademark filing for the term. With her record-breaking Eras Tour in its final leg, fans remain eager to support Swift in unique ways, and Taylor-Con was one such show of admiration. The fan-driven event, initially named Taylor-Con, celebrated the pop icon exclusively before Swift’s trademark move prompted an official rebranding.
Here’s everything you need to know about Taylor-Con, the fan event, and Swift’s trademark decision.
What is Taylor-Con?
As the name suggests, Taylor-Con was a convention solely dedicated to celebrating the 14-time Grammy winner. The two-day event took place at the Hilton Dallas Lincoln Centre in Dallas on March 15 and 16.
The official page for the congregation described it as a gathering for Taylor Swift fans. However, following a name change, the explanation was altered to denote a “gathering of fans to come together in a friendly environment with family and friend building activities.” Interestingly, the event altered its title after Swift’s team chose to trademark the term Taylor-Con.
Why did Taylor Swift trademark Taylor-Con?
Swift’s decision to trademark remains speculative, though many fans believe the move centers around brand protection and potential merchandising opportunities.
On February 1, 2024, TMZ broke the news of the singer’s decision to trademark the expression. TAS Rights Management LLC, Swift’s management group, applied to the US Patent and Trademark Office to accomplish the task. Soon enough, her team ended up acquiring the official trademark for the term, Taylor-Con. This right allows Swift to use the phrase on several goods and services, including concerts, music, and other marketable commodities. This action restricts others from using this in similar commercial contexts, ensuring it stays exclusively tied to the singer.
As such, the organizers of the March event decided to rename their convention as the Celebration and Dance Party. They maintained their original schedule and only altered specific details to avoid any legal conflict.
