Curious why Jenna Bush Hager is trending after her latest appearance on TODAY? The co-host made headlines after getting a dramatic bob haircut live on air, joining a viral trend sparked by a hit HBO series.
Here’s what happened during the segment, who gave her the new look, and how the internet is reacting.
Jenna Bush Hager gets haircut on Today show
Jenna Bush Hager received a live bob haircut on TODAY with Jenna & Friends on June 16, 2025. Celebrity hairstylist Chris McMillan gave her a new bob hairstyle on-air, with guest co-host Leslie Bibb cheering her on throughout the segment.
McMillan, known for creating iconic looks like “The Rachel” for Jennifer Aniston, described bobs as “spring cleaning.” He added, “There’s sometimes some bad damage, bad layers. It sort of evens it up.” McMillan said Jenna wanted the cut and was inspired by Bibb’s hairstyle from The White Lotus Season 3, which went viral earlier in the year.
Speaking to TODAY.com before the show, McMillan said, “Jenna has a lot of face from here to here,” gesturing to her jawline, “and a small forehead, very similar to Jennifer Aniston’s face shape.” He noted that working with Jenna was “really easy” because she had a clear vision and wanted “a little more modern and sexy” look.
McMillan explained that avoiding bangs keeps the front long and makes the bob “awesome.” He praised Jenna’s thick hair and said an A-line bob allows versatility. “You can slick it behind your ears… or wear it down on one side,” he said. The stylist also described the style as suitable for natural or wavy textures, comparing the flicky ends to Charlize Theron’s hair.
The viral influence behind the cut originated from Bibb’s hairstyle on The White Lotus, which received a crude nickname after a comment from her co-star Aimee Lou Wood. Bibb recalled telling McMillan: “There’s ‘The Rachel,’ which is a nice name, and then there’s the c—- little bob.” McMillan later posted a video of the moment to Instagram, which quickly went viral.
