According to Deadline, half of U.S. internet users with children under 10 years old have are now subscribers for Disney+. Disney announced last month that the streaming platform had garnered 28 million subscribers as of February 4.
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The report comes from UK market research firm Ampere Analysis. Ampere’s report finds that Disney+ has been “disproportionately successful in engaging core audiences in its home market,” since the platform’s launch last November.
The report revealed that four in 10, or 41%, of 18 to 24-year-olds say they have access to Disney+. The original Star Wars series The Mandalorian and the streaming service’s offering of Marvel films stand out as key draws for subscribers.
Ampere also reported that in addition to 55% of all Disney+ subscribers in the U.S. being made up of households with children, one-in-five who pay for a subscription are aged between 18 and 24.
“The latest figures from our consumer media tracker indicate a very promising start for Disney+, with success in converting its two most important target audiences. It will now be key for Disney to ensure it retains these customers with a mix of new Disney+ originals and new release movie titles,” said Ampere’s Consumer Research Lead, Minal Modha.
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Following Disney’s decision to drop Frozen 2 early, there’s a possibility we could see more titles appearing on the streaming service earlier than planned as consumers are practicing their social distancing. Disney+ will launch in Europe later this month on March 24.
