Variety brings word that the mobile-only quick bite streaming service Quibi surpassed one million downloads within its first week, with 1.15 million downloads and installations as of Sunday, April 12. Quibi is currently offering a 90-day free trial.
“Quibi was likely hoping for a better launch…. the coronavirus has definitely had an impact,” said Adam Blacker, VP of insights and global alliances for research firm Apptopia. “It’s clear from using the app that it’s best used while commuting to work, which is not happening for many people right now.”
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The outlet notes that downloads have been pretty much evenly split between iOS and Android devices. About 87% of the downloads have come from the U.S. with 6% coming from Canada.
Unfortunately for the new service, Quibi’s debut’s launch was, as previously mentioned, impacted by the current pandemic. The streamer is designed to be watched only on mobile devices in episodic chunks less than 10 minutes while people are out and about. It was reported that some consumers were frustrated that Quibi can’t be streamed to a connected TV set.
On Monday, Quibi released seven new shows and “chapterized” movies, with three episodes of each available, including Antoine Fuqua’s #FreeRayshawn starring Laurence Fishburne and Stephan James; 50 States of Fright from Sam Raimi starring Rachel Brosnahan and Travis Fimmel; The Stranger from Veena Sud; and comedy Agua Donkeys from Funny or Die. New unscripted series include Elba vs. Block starring Idris Elba and stunt driver Ken Block, Fight Like a Girl starring the WWE Superstars, and Let’s Roll with Tony Greenhand.
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Quibi’s launch lineup of 50 shows included Chrissy’s Court starring Chrissy Teigen, Survive starring Sophie Turner and Corey Hawkins, Most Dangerous Game starring Liam Hemsworth and Christoph Waltz, a reboot of Punk’d hosted by Chance the Rapper, and the reality show Thanks a Million from Jennifer Lopez.
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