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(PHOTO BY RICHARD HARBAUGH - HANDOUT/A.M.P.A.S. VIA GETTY IMAGES)

The Oscars Are Pushing Away Viewers Instead of Roping in New Ones

Contrary to what some people may think, network television is still largely relevant. However, its main audience is mostly made up of people from older generations, with younger demographics declining in recent years. According to data shared by MarketingCharts.com in May 2021, “youths’ traditional TV viewing” was down in “both live and time-shifted TV.” Meanwhile, 50-64-year-olds, for example, only declined…

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